E-Commerce 2015 11th Edition TEST BANK by Laudon.
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Resource: TEST BANK.
Content: All the chapters are included.
Authors: Laudon, Traver.
Edition: 11th Edition.
Table of Content
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
9. Online Retailing and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce