Marketing Channel Strategy 8th Edition TEST BANK by Palmatier.
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Resource: TEST BANK.
Content: All the chapters are included.
Authors: Palmatier, Stern, El-Ansary, Anderson.
Edition: 8th Edition.
Table of Content
1. Understanding Channel
2. End-User Analysis: Segmenting and Targeting
3. Channel Analysis: Auditing Marketing Channels
4. Make-or-Buy Channel Analysis
5. Designing Channel Structures and Strategies
6. Retailing Structures and Strategies
7. Wholesaling Structures and Strategies
8. Franchising Structures and Strategies
9. Emerging Channel Structures and Strategies
10. Managing Channel Power
11. Managing Channel Conflict
12. Managing Channel Relationships
13. Managing Channel Policies and Legalities
14. Managing Channel Logistics