Marketing The Core 7th Edition SOLUTIONS by Kerin.
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Resource: SOLUTIONS MANUAL.
Content: All the chapters are included.
Authors: Kerin, Hartley.
Edition: 7th Edition.
Table of Content
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Integrated Marketing Communications and Direct Marketing
15 Advertising, Sales Promotion, and Public Relations
16 Using Social Media and Mobile Marketing to Connect with Consumers
17 Personal Selling and Sales Management
18 Implementing Interactive and Multichannel Marketing
Appendix A Building an Effective Marketing Plan
Appendix B Planning a Career in Marketing